Маркетинговые исследования > Словарь маркетинговых исследований
Sampling design
the strategy of forming a sample multitude, which includes the definition of the sample multitude, basics of sampling, number of steps, criteria of stratification and clustering at each stage, selection methods at each stage. While choosing the sampling design, aims of research, financing conditions, specifics of the sample multitude are to be taken into consideration.
