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Mystery shopping
The method of mystery shopping presupposes visiting of a certain place by a specialist who acts like a real buyer with the aim of evaluating the quality of the work of the organization as a whole, of its separate departments or individual employees.
More than 100 experienced professionals work for Vector Market Research in different regions of Russia. All of them have been working as mystery shoppers for not less than two years and used the technique of mystery shopping in different areas, such as automobile industry, HoReCa, luxury goods, etc
In order to provide high quality of surveys conducted we practice the mandatory rotation of mystery shoppers.
The key qualities the mystery shoppers from Vector Market Research possess:
· Expertise and competence in the category under survey
· Outstanding communication skills
· Knowledge of psychology basics
· Flexibility
· Appearance and the dress code in compliance with the tasks of the survey
· Age: 25-45
Depending on concrete research tasks, supervisors of our company make up a project team of mystery shoppers possessing the qualities needed.
| Vector Market Research| Market research in Russia and CIS | Mystery shopping | Market analysis | Market research agency |