Point-of-purchase interview / Methods of marketing research /

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Point-of-purchase interview

Interview in a place of sales ((mall intercept) - is a method of personal interviews, that is most often used in supermarkets or malls, that are characterized by high consumer traffic.

Interviews can be arranged both in the store area, but also in a specially equipped room.

Vector Market Research possess extensive experience in carrying out research assignments that presumes usage of mall intercept, as well as agreements with a number of retailers for making interviews at their premises.