Market Research > Methods of marketing research > In-depth interviews

In-depth interviews

In-depth interviews is a detailed personal interview aimed for obtaining information, which is not possible to get using standardized interview. It is a method of qualitative research.

For in-depth interviews Vector Market Research uses own moderators, that in addition to extensive expereince of carrying out in-depth interviews with people holding various positions, have psychological education and passed professional trainings.  

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