Market Research > Methods of marketing research > CATI

CATI

CATI (Computer Assisted Telephone Interviewing) - is a system of computerized telephone interviews. From a traditional telephone interview it differs with the fact that it presumes usage computer based questionnaires (displayed on the screen of computer terminal), automatic relay from one question / section to another and that immediately after interview results are added to the project database,  which enables monitoring of preliminary results and project status in every stage of the project. Automatic dialing system increases speed of the research and correspondingly to decrease project costs.  

CATI system consists of several interfaces: operators interface, administrators interface and client interface.

Call center of Vector Market Research consists of 20 fully equipped CATI stations with specialzied professional software.

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