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Desk research

For certain tasks desk research can be fast and relatively inexpensive way of getting information.

Despite of the it, it is important to take into the consideration fact, that analysis of secondary data (from newspapers, magazines, databases etc) has to be treated carefully. Reason to that is that data, available in those sources, was collected earlier with objectives, that are, most probably different compared to the ones, that you have for the time being.

In order to ensure highest qulity in desk research projects or in projects that contain desk research as a part of the assignment, Vector Market Research verifies received data with at least three sources, which are afterwards compared with results of market modeling at a further stage.

In many cases desk research is one of the stages of complex market research assignments.