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Automotive research
V-Automotive department conducts all spectrum of research for the automobile industry, using both – specialized and unique methods, developed by Vector Market Research in accordance with the code and recommendations from ESOMAR.
The major specialized kinds of research for automobile industry are the following:
Car clinics
The method makes it possible to take into consideration the target audience requirements before launching a new car into mass production/into a new market, and thereby to remove shortcomings/modify options that are disclosed by consumers in the process of car operation and might influence the image of a new car in a negative way.
User satisfaction survey
This survey allows detecting the level of the user satisfaction as regards the following components:
- The car
- Purchase service and afterservice
Buyer decision process while buying a car
While analyzing the buyer decision process we collect and analyze the information which characterizes the major components of the choosing to purchase process and the buyer decision process. We aim at identifying the main motives, selection criteria, channels for obtaining information (media preferences), situations most favorable for buying a car.
Mystery shopper in the automobile sector
In the automobile industry research using the technique “mystery shopper” helps to prepare the informational basis for:
- Price policy formation/ adjustment
- Choice of optimal guidelines in service quality improvement and the development of the most competitive offer.
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