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New opportunities

Explore new niches

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Mystery shopping

For a better service

Explore

Fashion formula

Create bestsellers

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Consumer goods

Package test

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Insights and roadmaps

towards new competitive advantages
since 2006

Vector Market Research

The center where advantages are developed

Welcome to Vector Market Research!


Unique expertise

• More than 300 marketing research assignments every year
• Project leaders with more than 10 years of professional experience, some of them joined us more than 15 years ago
• International methodologies adapted for the Russian market
• Analysts with research and client-side experience


Precise results

• Technologies for gaining insights
• Iterative approach and multi-level quality control procedures


Added value

• Consulting approach to marketing research tasks
• Detailed recommendations on how to use obtained results


Full cycle

• From research to implementation, including trainings of personnel and assessment


Loyal customers

• For some clients, we have conducted more than 100 projects in more than 10 years, which indicates a high level of their satisfaction!
• 45% of new clients come to us through referrals

about

Market research will enable you to solve following tasks:

Get feedback about your company and products/services from the target audience

Increase the effectiveness of marketing communications

Improve the product/service/service taking into account what is really important to customers

Increase the level of customer loyalty and satisfaction

Test ideas/concepts for new products/services/packaging, etc.

Develop effective pricing

Develop a company strategy

Gain a competitive advantage

Understand the characteristics of the market and identify promising niches

Find out what the competitors' formula for success is

For marketing research results to be useful, a marketing agency must meet the following characteristics:



  • Good understanding of customer’s business and objectives
  • Experience in the client industry, as well as in adjacent industries (to analyze and test the use of best practices)
  • Iterative approach (formation of hypotheses before conducting research)
  • Detailed quality control procedures
  • Impeccable organization of all stages of work (from the development of design tools to conclusions and recommendations)

Lets discuss next steps

Make an appointment for online consultation by one of our experiences marketers.

After the consultation you will receive:

  • Offer
  • Recommendations on methodology
  • List of important aspects to be considered in the project

    Do you want to know about service quality provided to your customers?

    Mystery shopping

    Submit inquiry
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    Relevant

    Special offers

    Mystery shopping

    • 50 mystery shops by phone
    • Online reporting including interactive charts
    • Up to 10 users
    • Special price: 45,000 rub. (until March 20, 2024)

    Communication scripts

    • Flexible Communication modules for incoming calls (initial inquiry)
    • Effective phrases and communication processes
    • A convenient for usage format
    • Special price: 105,000 rub. (until March 20, 2024)
    • Bonus: 5 mystery shops (phone / messengers)

    Online focus groups

    • Special 25% discount on online focus groups until 03/20/2024

    Fresh news

    News

    04 March 2024

    Marketing research agency Vector Market Researc...

    Marketing research agency Vector Market Research will conduct a quantitative marketing study of front loader owners in Russia. The market for front loaders has changed greatly in recent years, as have the purchasing behavior of buyers of th...

    15 January 2024

    Dmitry Tchoumakov, General Director of the mark...

    A delegation from Vector Market Research visited the industry’s largest exhibition Automechanika in Shanghai in December. Main impressions from the exhibition:

    ...

    12 January 2024

    Reformatting the Russian automobile market

    In just a year and a half, the structure of the Russian automobile market has changed dramatically In a relatively short period of time, the structure of the Russian automobile market has changed in ways that no one could have even imagined...

    Questions and answers


    Marketing research can be qualitative, quantitative, desk or combined.

    Studies using the “mystery shopping” method are usually highlighted separately, since they are focused on solving a specific and rather narrow range of problems related to the quality of customer service. Methods of conducting and design of marketing research are determined based on the assigned tasks, deadlines and budget.

    Some problems are better suited to qualitative methods, while others are better suited to quantitative methods. For example, if you need to find out the level of knowledge of brands, study brand health indicators, or evaluate the effectiveness of an advertising campaign, quantitative methods are better suited (personal interviews, telephone interviews, interviews in places where representatives of the target audience gather, online surveys, etc.).

    If you need to test advertising concepts, positioning ideas, new packaging options, then focus groups are better suited here. Qualitative marketing research methods also work well with complex audiences, which, for example, include people with a high level of income, with certain (rare hobbies), etc.

    Marketing research is carried out in almost all industries. Initially, they were carried out where there was higher competition, and therefore where the cost of an error was higher. Subsequently, they began to be carried out by companies in almost all industries, as managers and marketers understand the importance of providing the decision-making process with relevant and reliable information. That is why ad-hoc research (customer-ordered) has become widespread, allowing it to fully satisfy customer information requests

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